{"id":8929,"date":"2026-02-10T05:00:00","date_gmt":"2026-02-09T20:00:00","guid":{"rendered":"https:\/\/www.rosa.co.jp\/tenjikai\/?p=8929"},"modified":"2025-12-31T16:02:23","modified_gmt":"2025-12-31T07:02:23","slug":"202602-02","status":"publish","type":"post","link":"https:\/\/www.rosa.co.jp\/tenjikai\/202602-02\/","title":{"rendered":"\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\uff5cKPI\u30fbROI\u30fb\u55b6\u696d\u306b\u3064\u306a\u3052\u308b\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

\u5c55\u793a\u4f1a\u306f\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u304c\u3001\u300c\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u300d\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8aac\u660e\u3057\u3065\u3089\u3044\u300d\u3068\u611f\u3058\u3089\u308c\u304c\u3061\u3067\u3059\u3002\u540d\u523a\u306f\u96c6\u307e\u3063\u305f\u3082\u306e\u306e\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u7d4c\u9a13\u3092\u6301\u3064\u62c5\u5f53\u8005\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30d6\u30fc\u30b9\u65bd\u5de5\u3084\u5f53\u65e5\u306e\u5bfe\u5fdc\u3060\u3051\u3067\u306a\u304f\u3001KPI\u8a2d\u8a08\u30fb\u6210\u679c\u6e2c\u5b9a\u30fb\u30d5\u30a9\u30ed\u30fc\u5c0e\u7dda\u307e\u3067\u542b\u3081\u305f\u5168\u4f53\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u306a\u305c\u5c55\u793a\u4f1a\u306e\u6210\u679c\u306f\u5206\u304b\u308a\u306b\u304f\u304f\u306a\u308a\u304c\u3061\u306a\u306e\u304b<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u306f\u3001Web\u5e83\u544a\u306e\u3088\u3046\u306b\u5373\u5ea7\u306b\u6210\u679c\u304c\u6570\u5024\u5316\u3055\u308c\u308b\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u679c\u304c\u6bb5\u968e\u7684\u306b\u73fe\u308c\u308b\u305f\u3081\u3001\u8a55\u4fa1\u304c\u66d6\u6627\u306b\u306a\u308a\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u7d50\u679c\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u51fa\u5c55\u3059\u308b\u300d\u300c\u524d\u5e74\u8e0f\u8972\u3067\u6e96\u5099\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u51fa\u5c55\u306b\u306a\u308a\u3001\u6539\u5584\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u30b1\u30fc\u30b9\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u51fa\u5c55\u524d\u304b\u3089\u6210\u679c\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u679c\u306fKPI\u8a2d\u8a08\u304b\u3089\u59cb\u307e\u308b<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u5426\u306f\u3001\u5f53\u65e5\u3067\u306f\u306a\u304f\u300c\u51fa\u5c55\u524d\u300d\u306b\u307b\u307c\u6c7a\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u304c\u3001KPI\uff08\u91cd\u8981\u6307\u6a19\uff09\u306e\u8a2d\u8a08\u3067\u3059\u3002<\/p>\n\n\n\n

KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u4eca\u56de\u306e\u5c55\u793a\u4f1a\u3067\u4f55\u3092\u9054\u6210\u3059\u3079\u304d\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u6e96\u5099\u30fb\u30d6\u30fc\u30b9\u8a2d\u8a08\u30fb\u5f53\u65e5\u306e\u52d5\u304d\u30fb\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u304c\u4e00\u8cab\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u5c55\u793a\u4f1a\u51fa\u5c55\u306eKPI\u8a2d\u8a08\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\n\n\n\n

KPI\u306e\u7d50\u679c\u3092ROI\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b<\/h2>\n\n\n\n

KPI\u306f\u30d7\u30ed\u30bb\u30b9\u6307\u6a19\u3001ROI\u306f\u7d50\u679c\u6307\u6a19\u3067\u3059\u3002\u5c55\u793a\u4f1a\u306e\u6210\u679c\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e21\u8005\u3092\u5207\u308a\u96e2\u3055\u305a\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u5224\u65ad\u305b\u305a\u3001\u4e2d\u9577\u671f\u7684\u306a\u5546\u8ac7\u5316\u3084\u6848\u4ef6\u5316\u3082\u542b\u3081\u3066ROI\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u5c55\u793a\u4f1a\u306e\u4fa1\u5024\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u5c55\u793a\u4f1a\u51fa\u5c55\u306eROI\u3092\u3069\u3046\u6e2c\u308b\u304b\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u5c0e\u7dda\u304c\u6210\u679c\u3092\u6c7a\u5b9a\u3065\u3051\u308b<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u540d\u523a\u3084\u30ea\u30fc\u30c9\u306f\u3001\u30d5\u30a9\u30ed\u30fc\u3055\u308c\u3066\u521d\u3081\u3066\u4fa1\u5024\u3092\u6301\u3061\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30fc\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3044\u305f\u308a\u3001\u5f8c\u56de\u3057\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u305b\u3063\u304b\u304f\u306e\u51fa\u5c55\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u5c55\u793a\u4f1a\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u306f\u3001\u51fa\u5c55\u524d\u304b\u3089\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u306e\u5f79\u5272\u5206\u62c5\u3092\u660e\u78ba\u306b\u3057\u3001\u78ba\u5b9f\u306b\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u5c55\u793a\u4f1a\u5f8c\u30d5\u30a9\u30ed\u30fc\u5c0e\u7dda\u306e\u8a2d\u8a08\u65b9\u6cd5\u3092\u898b\u308b<\/a><\/p>\n\n\n\n

\u96c6\u5ba2\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u30d6\u30fc\u30b9\u65bd\u5de5\u3068\u30c7\u30b6\u30a4\u30f3<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u306e\u96c6\u5ba2\u6210\u679c\u306f\u3001\u30d6\u30fc\u30b9\u65bd\u5de5\u3084\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u898b\u305f\u76ee\u306e\u826f\u3055\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u7acb\u3061\u6b62\u307e\u308a\u3084\u3059\u3055\u300d\u300c\u8a71\u3057\u3084\u3059\u3055\u300d\u300c\u4f1d\u308f\u308a\u3084\u3059\u3055\u300d\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u30d6\u30fc\u30b9\u65bd\u5de5\u306f\u3001KPI\u3084\u30d5\u30a9\u30ed\u30fc\u5c0e\u7dda\u3068\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u6210\u679c\u3092\u751f\u3080\u4ed5\u7d44\u307f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u30d6\u30fc\u30b9\u65bd\u5de5\u3068\u96c6\u5ba2\u6210\u679c\u306e\u95a2\u4fc2\u3092\u8a73\u3057\u304f\u898b\u308b<\/a><\/p>\n\n\n\n

BtoB\u5c55\u793a\u4f1a\u3067\u306f\u300c\u30ea\u30fc\u30c9\u306e\u8cea\u300d\u3092\u91cd\u8996\u3059\u308b<\/h2>\n\n\n\n

BtoB\u5c55\u793a\u4f1a\u306b\u304a\u3044\u3066\u306f\u3001\u540d\u523a\u306e\u679a\u6570\u3088\u308a\u3082\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308b\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u91cd\u8981\u3067\u3059\u3002\u8ab0\u306b\u6765\u3066\u307b\u3057\u3044\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u30d6\u30fc\u30b9\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6210\u679c\u306e\u518d\u73fe\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u306f\u5076\u7136\u3067\u306f\u306a\u304f\u3001\u8a2d\u8a08\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u30ea\u30fc\u30c9\u306e\u8cea\u3092\u9ad8\u3081\u308b\u30d6\u30fc\u30b9\u8a2d\u8a08\u306e\u8003\u3048\u65b9\u306f\u3053\u3061\u3089<\/a><\/p>\n\n\n\n

\u65bd\u5de5\u00d7\u30de\u30fc\u30b1\u3067\u6210\u679c\u3092\u51fa\u3059\u5c55\u793a\u4f1a\u3078<\/h2>\n\n\n\n

\u5c55\u793a\u4f1a\u51fa\u5c55\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u8996\u70b9\u3068\u65bd\u5de5\u8996\u70b9\u3092\u5206\u65ad\u305b\u305a\u3001\u5168\u4f53\u3092\u4e00\u3064\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

KPI\u8a2d\u8a08\u3001ROI\u6e2c\u5b9a\u3001\u30d5\u30a9\u30ed\u30fc\u5c0e\u7dda\u3001\u30d6\u30fc\u30b9\u65bd\u5de5\u3092\u4e00\u4f53\u3067\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u5c55\u793a\u4f1a\u306f\u300c\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u65bd\u7b56\u300d\u304b\u3089\u300c\u518d\u73fe\u6027\u306e\u3042\u308b\u55b6\u696d\u65bd\u7b56\u300d\u3078\u3068\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3092\u8d77\u70b9\u306b\u3001\u5404\u30c6\u30fc\u30de\u3092\u6df1\u6398\u308a\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u5c55\u793a\u4f1a\u51fa\u5c55\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5c55\u793a\u4f1a\u306f\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u304c\u3001\u300c\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u300d\u300c\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8aac\u660e\u3057\u3065\u3089\u3044\u300d\u3068\u611f\u3058\u3089\u308c\u304c\u3061\u3067\u3059\u3002\u540d\u523a\u306f\u96c6\u307e\u3063\u305f\u3082\u306e\u306e\u3001\u5546\u8ac7\u3084\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u7d4c\u9a13\u3092\u6301\u3064\u62c5\u5f53\u8005\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b […]<\/p>\n","protected":false},"author":1,"featured_media":8913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/posts\/8929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/comments?post=8929"}],"version-history":[{"count":2,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/posts\/8929\/revisions"}],"predecessor-version":[{"id":8931,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/posts\/8929\/revisions\/8931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/media\/8913"}],"wp:attachment":[{"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/media?parent=8929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/categories?post=8929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rosa.co.jp\/tenjikai\/wp-json\/wp\/v2\/tags?post=8929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}